Believe it or not, you can make quite a bit of money by monetizing your social media presence. There is minimal to no cost associated with social media, but one can truly make a killing by using the right methods.
Offer Special Promotions
One way you can monetize your social media presence is by offering special promotions on various social media platforms, such as FaceBook. This tactic will provide you with plenty of exposure, which will eventually lead to revenue. You should post and promote a deal that is simply unbeatable.
If the deal is attractive enough, your post will likely go viral. Not only will your immediate followers be engaged, but also their followers and so on.
You will offer your followers an attractive price and, in return, they will show interest in the other products and services you provide.
Change Your Sales Strategy
When it comes to promoting sales, you should know that strategies that work well for other platforms won’t necessarily work well for social media websites. Obviously, people go on social media websites like FaceBook and Twitter to consume and become engaged by content. In the vast majority of cases, they have no intentions of purchasing things or spending money.
Therefore, the use of the “hard sell” strategy simply will not work with social media websites. Instead, your audience will be very put off and will end up running in the opposite direction. You need to be creative when it comes to promoting sales on social media.
On a regular basis, create engaging pieces of content and somehow incorporate a sales message within. Your followers should not feel as if you are explicitly trying to sell to them. They should feel as if your primary purpose is to inform and entertain.
You can use both videos and images to engage your audience deeply. Then, softly lead your audience into a sales message that is irresistible, yet not at all pushy.
Use Media Advertising
Another way you can monetize social media websites for profit is by using advertising.
There are many companies that allow you to display banners and contextual advertising in order to make money. Some examples of such services include Google AdWords and Google Adsense.
Through the use of provided plugins, you can make money with every click. There is also the option of joining ad networks that pool multiple advertisers.
Most social media websites don’t allow you to post advertising directly on your profile. However, you can use your social media platforms to guide traffic to a website that does have this advertising.
Micro Sites and Affiliate Marketing
Another option is that you can create micro sites. You can simply create one page specifically for selling the products and services of the advertiser.
Or, you can engage in affiliate marketing, which involves guiding traffic to another business. You can post the links of the micro sites to your websites along with your social media platforms.
Another consideration is engaging in video advertising with complementary promotional materials. You can easily stream the videos to your followers on social media websites. The videos should be engaging or informative in some way so that your followers will be willing to watch them.
As you can see, there are many things you can so to monetize your social media presence. Just consider the options discussed above and you will easily make money on Facebook, Instagram, Pinterest or any other site by taking advantage of your huge followings.
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